"Fashion's Seven Sins"

Magnum Photos is a photographic co-operative of great diversity and distinction owned by its photographer-members in four editorial offices around the world; London, New York, Paris and Tokyo. These various photographers portray people, events, issues and personalities. Aside of the large collection of iconic members, Magnum also represent cutting edge photographers. Magnum Photos is currently showing an exhibition at the Magnum Print Room which concentrates on images from a publication called Fashion Magazine. This magazine gives the opportunity to individual Magnum photographers to interpret high fashion. The photographers who are represented include Martin Parr, Bruce Gilden and Alec Soth. Today, whilst I was viewing the photographs displayed in the gallery, the images that grabbed the most of my attention were from an American photographer, Bruce Gilden who joined Magnum Photos in 1998. Gilden is known as being a street photographer; his work done in New York City represents what he calls "Fashion's seven sins: Power, Fame, Addiction, Body, Fantasy, Exclusive and Illicit". I thought what he calls the "Seven Sins" were perfectly translated through his images. "I'm known for taking pictures very close, and the older I get, the closer I get." It seems like he will continue to produce extremely communitative shots for a long time to come. Be prepared.